Brand Marketing Intern
E-commerce Collection
I curated 2 E-commerce collections, Big Kid Energy & Simply Rooted, to match our target audience, and collaborated with the Graphic Design team to produce advertisements.
Big Kid Energy & Simply Rooted Ad Results:
Revenue: $50k
Conversions: 3,980
Reach: 2.7m
Frequency: 1.89
Cost per results: $9.53
Impressions: 5.4m
Link clicks: 70.6k
Final Big Kid Energy Ad
Simply Rooted ad in the wild
I supported one of the developing businesses of the company, the keynote speaking of Voices of LIG.
I created an Executive Speaking Analysis as to how to potentially grow the business while meeting company goals through strategic initiatives, communication campaigns, analyzing current industry trends in keynote speaking, and PR plans.
Brand Development & Strategy: Voices of Life is Good
Sending PR packages to agents
Internal Communication
I had the honor to take over my manager’s “Talking Tuesday” series which aims to give company updates, share a greater company ethos, and a sense of community and engagement amongst employees!
Myself and the other interns got the opportunity to pitch a project based on the company wide goals at the quarterly meeting. We worked collaboratively, blending our strengths, fine-tuning our approach to the company, and bringing our individual knowledge of our roles to the table. For our final presentation, I curated a section of messaging, pitching different social campaigns that supported our overall pitch.
Quarterly Presentation
The amazing group of interns I got to work with!