Brand Marketing Intern
E-commerce Collection
I curated two E-commerce collections, Big Kid Energy & Simply Rooted, to match our target audience, and collaborated with the Graphic Design team to produce advertisements.
Big Kid Energy & Simply Rooted Ad Results:
Revenue: $50k
Conversions: 3,980
Reach: 2.7m
Frequency: 1.89
Cost per results: $9.53
Impressions: 5.4m
Link clicks: 70.6k
Final Big Kid Energy Ad
Simply Rooted ad in the wild
I supported one of the developing businesses of the company, the keynote speaking of Voices of LIG.
I created an Executive Speaking Analysis that addressed how to grow the business while meeting company goals through strategic initiatives, communication campaigns, analyzing current industry trends in keynote speaking, and PR plans.
Development & Strategy: Voices of Life is Good
Sending PR packages to agents
Internal Communication
I had the honor to take over my manager’s wonderful “Talking Tuesday” series which aims to give company updates, share a greater company ethos, and a sense of community and engagement amongst employees!
Myself and the other interns got the opportunity to pitch a project based on the company wide goals at the quarterly meeting. We worked collaboratively, blending our strengths and bringing our individual knowledge of our departments to the table.
For our final presentation, I curated a section of messaging, pitching different social media campaigns that supported our overall pitch of how to effectively reach the 35 year old consumer.
Quarterly Presentation
The amazing group of interns I got to work with